Get the most beautiful diamond and the most value

Engagement ring information and inspiration

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Learn the basics of diamonds

A thorough understanding the 4Cs is the first step in ensuring you choose a beautiful diamond

Introduction to
diamonds and
engagement rings

Diamond clarity

How to make sure your diamond looks flawless, even if it isn’t

Diamond
cut

The biggest factor affecting how much your ring will sparkle

Diamond
color

Understand the grading scale & how it affects what your diamond will look like

Learn about each shape of diamond

Each shape of diamond has a unique set of characteristics, which will affect the style of your ring, how much your diamond sparkles and how much you will get for your money.

Round brilliant diamonds

Round brilliant diamonds

The most brilliant of all diamond shapes – learn why it sparkles the most
Princess cut diamonds

Princess cut diamonds

Incredible brilliance and sparkle from a versatile shape that suits many settings

Asscher cut diamonds

Asscher cut diamonds

Evoke a vintage feel with this stepped cut shape

Cushion cut diamonds

Cushion cut diamonds

A beautifully classic shape, with echoes of the ‘old mine’ cut

Emerald cut diamonds

Emerald cut diamonds

An elegant and distinctive stepped cut which delivers bold flashes of light

Heart diamonds

Heart diamonds

A brilliant cut diamond with a unique shape to symbolise your love

Marquise diamonds

Marquise diamonds

An uncommonly elegant shape, with excellent ‘spread’

Oval diamonds

Oval diamonds

A distinctively brilliant choice that offers great spread and visible impact

Pear diamonds

Pear diamonds

The best of both worlds – incredibly brilliant sparkle with a unique shape

Considering a lab grown diamond?

Lab grown diamonds can be a great way to get a more impressive-looking diamond for a lower price.

Click below to learn all about them and the things to consider before making your decision.