The best selection. The best value.
Number 1. Recommendation
My number one recommended retailer, with an unmatched mix of quality diamonds, great settings and 360º photography
Buying outside the USA
If you live outside the USA, there’s only one choice for a retailer that makes sense to help you avoid import tax.
Highest Diamond Quality
Two retailers offer the very highest quality diamonds in the world. If you’re a stickler for quality, these are the jewelers for you.
Looking for a shape other than a round or Princess? You need a retailer with images of every diamond.
If you want a yellow, pink green or any other color diamond, this is the retailer to check out.
Looking for an emerald, sapphire or ruby engagement ring? This retailer is my strong recommendation
James Allen is one of the largest jewellery retailers on the web, with access to a huge range of diamonds. One of the best things they offer is great images of every stone, including a rotatable 3D view, so you can see exactly what you’re getting which makes them a great choice for fancy shaped stones.
Best for outside the USA
Established in 1999, Blue Nile is the the monster of online jewellery retailers – publicly traded and as big as the next three largest retailers combined.
With a huge selection and great prices, Blue Nile is all about making the process of buying an engagement ring as easy as possible.
They’re a great choice if you’re inside the US as well, but their biggest differentiator is that their size means that they have distribution hubs all over the world, rather than just shipping everything from the USA. This means that for many countries you will avoid paying import tax on your ring. Bonus!
To visit the relevant Blue Nile online store for your country, just click one of the buttons below:
Best for diamond quality
Brian Gavin is a fifth-generation diamond cutter, known world-wide within the jewelry industry for his commitment to excellence in diamond cut quality.
As well as offering a wide range of high quality diamonds in all shapes, Brian Gavin’s signature cuts are the among the very highest quality available anywhere. Check out the ‘Cut beyond brilliant’ round diamonds, ‘hearts and arrows’ cushion cuts and his signature precision cut Princess cut diamonds if you are looking for diamonds cut to the very strictest grading standards.
Best for diamond quality
Whiteflash is one of the most well respected jewelers online, having built an international reputation for top quality diamonds and designer engagement rings since their founding in 2000.
They are developer and sole provider of ‘A Cut Above’ round and Princess cut diamonds, which are cut to ‘super ideal’ ie. higher quality even than ‘ideal cut’ diamonds, making them some of the finest and most brilliant diamonds in the world.
Whiteflash are also authorized distributors for some of the finest designer engagement rings in the market including Tacori, Verragio and Simon G.
Best for fancy shapes
Enchanted Diamonds is aiming to rewrite the rules of buying an engagement ring and take the stress out of the process. With a company history dating back to 1874 but an up-to-the-minute website that offers an excellent selection of rings and stones. Enchanted is one of the few retailers that provides actual images of many of their stones which, together with their wide range of engagement ring settings, makes it a great choice for ‘fancy’ diamond shapes.
Leibish & Co. specialize in just one thing – fancy colored diamonds. Whether it’s a yellow, black, pink or any other color of diamond that you’re looking for, Leibish & Co. is the store to check out. And with a wide range of ring setting styles on offer, there should definitely be a ring that ticks all of your boxes.
Non-Diamond Engagement Rings
If you’re looking for an engagement ring that features a stone other than a diamond, whether that’s a ruby, emerald, sapphire or anything else, Gemvara should be your point of call.
With a focus on top quality AAA gems and a huge range of setting styles, they’re the undisputed king of gemstone engagement rings.
Disclosure: Please note these links are affiliate links and, at no additional cost to you, I may earn a commission if you decide to make a purchase. For more information, please see this page.
I recommend them because I believe they offer the best choice, the best value and the best service on the web. They allow you to choose the ring that you want at the price that you want to pay.